How to Migrate Your Newsletter From Substack to Buttondown


Maybe you do not need to give 10 p.c of your income to a venture-backed Silicon Valley firm. Maybe you do not belief a venture-backed Silicon Valley firm to not finally pivot away from newsletters completely and destroy everything you built. Or perhaps you simply don’t desire your publication hosted on a service that actively recruits and pays extremists. There are all types of causes you may want to go away Substack, is all I’m saying.

Some writers are leaving Substack for Ghost, which is not an altogether pure transition. That’s why I like to recommend (and personally use) Buttondown. Here’s how one can migrate your subscribers and archive from Substack over to Buttondown.

Buttondown versus Stubstack

Buttondown provides a comparison with Substack, if you’d like to take a look at its checklist, however a number of options stand out to me.

The first is pricing. Buttondown is free for up to 100 subscribers, after which it prices $9 a month for up to 1,000, and the value scales up from there. Substack is free however takes a ten p.c lower from any paid subscriptions, which is an enormous deal for those who ever need to make a dwelling out of your publication. Imagine for those who develop a subscriber base that brings in $4,000 a month—you will be paying $400 of that to Substack. So even the most costly tiers of Buttondown are going to price lower than that.

The second factor to take into consideration is options. Buttondown helps every kind of issues that Substack would not, like autosaving. Buttondown would not gather person knowledge until you deliberately flip these options on. There’s additionally an API and a Zapier integration, however much more necessary than that to me is that you may write your newsletters in markdown. (I like markdown with all of my coronary heart.) Basically Buttondown provides every kind of nerdy stuff that Substack would not.

Also: Buttondown is bootstrapped, that means it is not beholden to any buyers. Substack has round $82 million of investor cash, which implies there is a highly effective group of individuals hoping for enormous development. Call me a jaded veteran of the content material mines—I freely admit that I’m—however such entities not often have the curiosity of journalists and writers at coronary heart over the long run. Buttondown, in the meantime, is run by a single particular person—Justin Duke—who responds to emails himself and publicly experiences how much money he spends running the service.

Finally, and most significantly, Buttondown sends you a enjoyable GIF each time somebody subscribes. That alone is motive to migrate over, so let’s discuss about how you are able to do that.

Export Your Newsletter From Substack

Log into Substack and head to the dashboard on your publication. Click the Settings hyperlink within the prime bar. Scroll means down to the underside to discover the Export Your Data part. Click Create New Export.

Courtesy of WIRED Staff



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