Will Apple Ever Go Back to In-Person Product Launches?

Apple held its first product announcement occasion of the 12 months on Tuesday. It confirmed off a bunch of latest gadgets, together with a brand new iPhone SE, a revamped iPad Air, and a giant, beefy, costly system known as Mac Studio. But one of the crucial noticeable points of the present was what Apple did not say. The firm made no point out of the warfare in Ukraine, even if Apple not too long ago made the choice to cease promoting its merchandise in Russia. In a time of such worldwide turmoil, Apple’s rigorously crafted, intentionally self-focused showcase simply felt … bizarre. The occasion’s excessive gloss additionally made it tough to think about Apple ever abandoning the tight 60-minute broadcast format and going again to anything-can-happen reside occasions.


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This week on Gadget Lab, WIRED product author Brenda Stolyar joins us to speak about Apple’s bulletins and the optics of the presentation. Then WIRED senior author Kate Knibbs pops in for an important replace about her Apple Music experiment.

Show Notes

Read Brenda’s story in regards to the chonky new Mac Studio. Read Lauren’s story in regards to the new iPad Air, aka the proto-MacPad. Her story about Apple halting system gross sales in Russia is here. Check out everything Apple announced this week.


Brenda recommends the Netflix present Love is Blind. Mike recommends Lauren Smiley’s WIRED story “‘I’m the Operator’: The Aftermath of a Self-Driving Tragedy.” Lauren recommends the episode of the Ezra Klein Show podcast that includes visitor Fareed Zakaria.

Brenda Stolyar will be discovered on Twitter @BStoly. Kate Knibbs is @Knibbs. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the principle hotline at @GadgetLab. The present is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.

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